If Shaw decides to enter the VOIP market it must find a way to overcome Skype's first mover advantage. It could do this in terms of market placement in the sense that it can offer VOIP as a part of a bundle of other Internet services to its current Canadian clientele. This would certainly be an incentive to Shaw's current Canadian Internet users, but might not draw new users from a broader, international base. However, Shaw can also offer security of its longstanding reputation in other communications services. As in a company is better established than Skype, and thus may weather a potential market shift...

Shaw can also assure its customers that it will provide continued assistance and support, should their be any difficulties in using or integrating the new VOIP communications system into current business or personal systems. Shaw must corner the emerging VOIP market on ease, quality, and reliability before other movers into the market, and thus attempt to circumvent Skype's first mover inroads.
Works Cited

Skype. (2005) Official company website. Retrieved at 7 Feb 2005 at www.skype.com.

Shaw (2005) Official company website. Retrieved at 7 Feb 2005 at www.shaw.ca